Our Story

Growing up Réham Yousri enjoyed working with her hands, looking up to her grandmother Aïda who was a versatile artist. Réham appreciated the concepts behind designs that she read in luxury magazines. Her creativity was fostered into her teenage years when she began customizing and making small adjustments to her jewellery pieces, limited by the skill and tools she had then.

After graduating from D.G.C.I, and having an accomplished career in the aviation field, she dared to quit her corporate position and pursue her dreams. Taking some time off to recharge with Yoga, and after getting through a world pandemic, she signed up for a two years academic program to acquire the skills she needed in order to pursue her lifelong dream of jewellery designing and making. 

Réham’s work is playful and intriguing. Depending on one’s perspective, her pieces may be read as aesthetically pleasing or perhaps too eccentric for a person's taste.She thinks jewellery is a great means for self-expression, delivering a message, supporting a cause, telling a story, or preserving heritage.

Réham believes in making a difference through jewellery, giving back to community by empowering artisan women who play a major role in preserving cultural heritage, shedding light on artisanal work and paying fair wages.